People make decisions to purchase a product or service based on emotional triggers that release positive outcomes in their life. These are core emotional values. What are the core emotional values that connect with your next customer? What are the core emotional values in your brand? When we assess a brand, our goal is to evaluate how it conveys the solution the business offers, versus what the brand tells their audience. The purpose of this article is to give you the tools t

You built your business on the fact that you deliver a solution better than anyone else. So you must know your customer better than your competition. Does your brand prove that? Knowing your next customer. Recently we wrote about the core emotional value of your brand. Putting that content to use for your business requires knowing who you want to purchase your product or service. You are a wealth of marketing knowledge because you know about your customer than anyone else. Bu