
What are your core emotional values?
People make decisions to purchase a product or service based on emotional triggers that release positive outcomes in their life. These are core emotional values. What are the core emotional values that connect with your next customer? What are the core emotional values in your brand? When we assess a brand, our goal is to evaluate how it conveys the solution the business offers, versus what the brand tells their audience. The purpose of this article is to give you the tools t